Although many have tried to have websites, such as clothes manufacturers and retailers, not many have succeeded. Many have very clunky websites and take forever to load. Others load fast but lack interesting features. However, Toggi, a leading retailer of outdoor and equestrian outfits, see, to have answered the question on what a good and interesting website should be, while still trying to attract a customer.
Speed has something that their website has. Its simple design makes it a breeze to load even in slow connections, and connections of just around 1 mbps sees all pictures loaded in just a matter of seconds. Thus one does not have to wait too long to see what they have to offer, and one can spend more time surfing and choosing the product one is interested in.
The speed of course gets a boost from the simpler design of the site which has basically minimal graphics and special effects. It shows main offerings of the store in the center and choices of apparel by gender on the left. By the main tabs on the left side one can choose by organized items that the store has to offer.
An interesting tab on the left of the site is one that deals with a technical guide. The guide basically covers the material usage of the items on sale and gives technical specs on each one in terms of how it can stand up to the elements. This is quite interesting and useful for first time buyers.
Clicking on any of the tabs on the left further opens up newer menus that are further subdivided into men, women and children sizes. What is also interesting is the occurrence of an accessories section wherein it shows offerings that are not in the clothing line such as bags, purses and even scarves.
Those addicted to social media will not feel lost in this site as links to popular social media are also included on it. Links are available for Twitter, Facebook and Instagram. A tab covering news for products is also included if one wants to know more about their products and product lines that are in the offing or just newly offered.
A further interesting thing that the company does on its site is a registration page for its products. It is a novel idea for people who have purchased products from their many stores to register these products, place of purchase as well as comments. It is a good after purchase marketing ploy to get current customers and keep them. The product registration page captures names, contact address and also comments on why one chose the product in the first place. The data on this is good for further market research and customer segmentation.
In all the website provided by this company has the good qualities of fast loading, data capture and multi linking to outside sites. Its simple layout and design appeals to basic shoppers who want no frills while looking at products and just want straightforward information. It is a good example also of a company that not only wants to succeed in the real world but in the internet world as well.
Speed has something that their website has. Its simple design makes it a breeze to load even in slow connections, and connections of just around 1 mbps sees all pictures loaded in just a matter of seconds. Thus one does not have to wait too long to see what they have to offer, and one can spend more time surfing and choosing the product one is interested in.
The speed of course gets a boost from the simpler design of the site which has basically minimal graphics and special effects. It shows main offerings of the store in the center and choices of apparel by gender on the left. By the main tabs on the left side one can choose by organized items that the store has to offer.
An interesting tab on the left of the site is one that deals with a technical guide. The guide basically covers the material usage of the items on sale and gives technical specs on each one in terms of how it can stand up to the elements. This is quite interesting and useful for first time buyers.
Clicking on any of the tabs on the left further opens up newer menus that are further subdivided into men, women and children sizes. What is also interesting is the occurrence of an accessories section wherein it shows offerings that are not in the clothing line such as bags, purses and even scarves.
Those addicted to social media will not feel lost in this site as links to popular social media are also included on it. Links are available for Twitter, Facebook and Instagram. A tab covering news for products is also included if one wants to know more about their products and product lines that are in the offing or just newly offered.
A further interesting thing that the company does on its site is a registration page for its products. It is a novel idea for people who have purchased products from their many stores to register these products, place of purchase as well as comments. It is a good after purchase marketing ploy to get current customers and keep them. The product registration page captures names, contact address and also comments on why one chose the product in the first place. The data on this is good for further market research and customer segmentation.
In all the website provided by this company has the good qualities of fast loading, data capture and multi linking to outside sites. Its simple layout and design appeals to basic shoppers who want no frills while looking at products and just want straightforward information. It is a good example also of a company that not only wants to succeed in the real world but in the internet world as well.
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