This simple yet surprisingly addictive game that engages you in matching colored sweets has an estimate worth of billions, even after this amount decreased from the Wall Street debut of the Company. Even in the best candy crush blog, it is estimated that this company makes around 800,000 dollars daily through in app purchases to help players complete new levels.
This app has had so many people downloading it and making in app purchases. The company behind this app, King Digital Entertainment, was reported to net 568 million dollars last year alone.
There are several reasons as to why this game is so addictive. The first and most important reason is that it is so easy to win in the initial stages. This leads to a sense of satisfaction in the brain from the release of dopa-mine. This is an agent that leads to addiction and it cements our actions such that we repeat them over and over from the pleasure we derive from them. As the game progresses, it gets harder, this makes the reward from winning of these games more by making the dopa-mine releases more intermittent within the human system.
Despite what many may think, including the claims of the app developers, this game relies entirely on luck depending on the randomness of the given candy colors rather than individual swiping skills. This implies that the reward schedules become unpredictable. As a result, we lose more than we win. This ends up enticing people to play more rather than discouraging them as opposed to having people win easily. This is an effective mental strategy used in gambling slot machines.
Another reason why this game is so addictive is that it puts a limit to the amount of time we can play it. After 5 losses, it puts you on a time out and you cannot play it until a couple of hours or so. This leaves hungry for more and by the time you are let back into candy land, the pleasure from the mental rewards are multiplied. This is also how King makes its money off the app, by giving you an opportunity to buy back into the action with a few bucks for a few lives.
This technique is referred to as the hedonistic adaptation. When you take two groups and deprive one of a certain food for a week and provide plenty for the other group, the deprived group will appreciate the food more the following week if treated with it. This is as opposed to the group provided with the food in plenty who will find it less pleasing.
The final reason as to why the game is so addictive is that it uses candy. Food is often used to in gambling games in order to trigger the pleasurable sensations we derive from savoring it. It is no wonder food is used in some gambling machines such as the famous fruit machine. The King company knows this positive association that help make it relaxing and fun.
Now, while there are shocking stories where people neglected their responsibilities because they could not stop playing this game, candy crush is, at the most part, a completely harmless game. You do not have to pay a dime if you want to and of course, you can quit playing it any time you please.
This app has had so many people downloading it and making in app purchases. The company behind this app, King Digital Entertainment, was reported to net 568 million dollars last year alone.
There are several reasons as to why this game is so addictive. The first and most important reason is that it is so easy to win in the initial stages. This leads to a sense of satisfaction in the brain from the release of dopa-mine. This is an agent that leads to addiction and it cements our actions such that we repeat them over and over from the pleasure we derive from them. As the game progresses, it gets harder, this makes the reward from winning of these games more by making the dopa-mine releases more intermittent within the human system.
Despite what many may think, including the claims of the app developers, this game relies entirely on luck depending on the randomness of the given candy colors rather than individual swiping skills. This implies that the reward schedules become unpredictable. As a result, we lose more than we win. This ends up enticing people to play more rather than discouraging them as opposed to having people win easily. This is an effective mental strategy used in gambling slot machines.
Another reason why this game is so addictive is that it puts a limit to the amount of time we can play it. After 5 losses, it puts you on a time out and you cannot play it until a couple of hours or so. This leaves hungry for more and by the time you are let back into candy land, the pleasure from the mental rewards are multiplied. This is also how King makes its money off the app, by giving you an opportunity to buy back into the action with a few bucks for a few lives.
This technique is referred to as the hedonistic adaptation. When you take two groups and deprive one of a certain food for a week and provide plenty for the other group, the deprived group will appreciate the food more the following week if treated with it. This is as opposed to the group provided with the food in plenty who will find it less pleasing.
The final reason as to why the game is so addictive is that it uses candy. Food is often used to in gambling games in order to trigger the pleasurable sensations we derive from savoring it. It is no wonder food is used in some gambling machines such as the famous fruit machine. The King company knows this positive association that help make it relaxing and fun.
Now, while there are shocking stories where people neglected their responsibilities because they could not stop playing this game, candy crush is, at the most part, a completely harmless game. You do not have to pay a dime if you want to and of course, you can quit playing it any time you please.
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